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From the New York Times bestselling author of Off the Clock comes a story of love, hate, and the fire that ignites when the two collide…

Dr. Elle McCray has a plan. Work hard. Be the best. And do it alone. After her ex-husband’s betrayal, she’s learned being feared is a hell of a lot easier than being humiliated. So when trouble personified, Lane Cannon, dares to flirt with her, she shuts him down cold. Too gorgeous. Too cocky. And his job as The Grove’s sexual surrogate is to sleep with patients. No, thank you.

Former escort Lane Cannon has spent enough years with people looking down on him. Stupid. Trailer trash. Rent boy. He’s heard it all. He’s worked too hard to shed his past to let some haughty doctor cut him down. But something about Elle’s ice queen act has his dominant instincts perking up and his body taking notice. He can’t walk away.

After an evening of verbal sparring turns into a night of steamy hate sex, Lane’s ready for round two. But Elle proposes a business deal. How better to keep things strictly physical than to pay him for his services?

Lane wants her, not her money. But he’ll play along in exchange for one thing—all the control. It’s only supposed to be a dirty little fling between colleagues, but these two are about to learn a lesson in love…by the hour.

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Check out the other books in the Pleasure Principle series:


By the Hour (Pleasure Principle, #2)By the Hour by Roni Loren
My rating: 4 of 5 stars

A stormy, intense, lust-fueled romance that delves deep into issues of trust and past trauma, I loved Lane and Elle’s story.

Off the Clock, book one of this series, was one of my favorite reads of 2016. But, I’ll be honest, while I adored Lane in that book, I hated Elle with a burning fiery passion. Which is exactly why I had to read this one. I had to know how the author was going to turn my feelings for this character around… And, man, did she ever.

Dr. Elle McCray, aka The Ice Queen, is standoffish and cold with a razor-sharp tongue; her biting comments keep people from getting too close, becoming too friendly. Isolating herself is how she has survived her ex-husband’s devastating betrayal. And trusting someone new isn’t something she can handle.

Enter Lane Cannon.

“Truth is, you don’t see me at all, doc. You don’t try to see. Not me or anyone else at this party.”

Outwardly friendly and outgoing, inside Lane has own demons of insecurity and self-doubt. A sex surrogate at The Grove and studying to become a therapist in his own right, he has come a long way from his past as an escort. Still, it’s his past that has him doubting himself, his future, and his ability to ever have a relationship.

“Let’s see if you taste as bitter as your attitude.”

What starts out as wild, incendiary hate sex quickly turns into something more elusive. But with all of their issues, they can’t help but inadvertently push each other’s buttons.

The words were digging into him, one by one, sharp little needles, stabs of truth.”

Dynamic, rich characters are something I’ve come to expect with this author, but she has outdone herself with Elle and Lane. The journey we go on with these characters, both individually and together, is intricate, intense and engrossing. Their issues play off of and into each other so well, it’s impossible not be absorbed by their story and rooting for them to overcome their past.

By the Hour is one helluva hot read wrapped around a transformative romance. Loaded with witty banter, vivid characters, and a scorching story, I didn’t want to put it down.

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Elle paced her floors and shook out her hands, trying to get rid of the nerves that had insisted on stalking her as soon as she walked into her house. She never got nervous about things like this. It was only sex. Since her divorce, she’d had her fair share of it with a number of men. Some better than others. This would just be another hookup. A one-night stand.
So what if she’d have to see Lane again at The Grove? He didn’t work on the rehab wing, her domain. He was easily avoided. Plus, she was a grown woman who could separate business and pleasure. She’d compartmentalized the hell out of Donovan. Compartmentalizing was a long-practiced art of hers. This would be no different.
If she were really that worried, she would lock her door. Shut down the possibility for good. Because she knew Lane would hold true to his threat. If she locked it, he’d never look her way again. She put her hand on the lock briefly, but she couldn’t bring herself to turn it, not with her blood pumping this hard and the silky panties she’d changed into already clinging to her. She wanted this.
But after twenty minutes of pacing, her focus switched from worrying about the possibility that this would happen to worrying that Lane wouldn’t go through with it, that it had been a tease. A joke.
So when she heard the back door click open, she had to bite her lip to keep from making a sound of relief. He was here. This was happening.
She halted in the spot where she was in the living room, waiting in the hazy gray moonlight that filtered through the curtains. She wouldn’t go to him, wouldn’t reveal how eager she really felt.
Heavy footsteps sounded on the wooden floorboards, the one in the hallway creaking beneath his shoe, and then he stepped into the doorway of the living room. Somehow he looked even bigger here in her house. Over six feet of man filling up the unevenly framed antique doorway. The stained-glass pane above the door showered pale, colored light onto his shoulders and left his face half in shadow.
Her throat went tight, bone dry. “It took you long enough. Decided to stay for dessert?”
His mouth curved as he stepped forward, absorbing her sharp tone like she’d said something sweet. “No. I’m having you instead. Hope you’re worth skipping bread pudding.” He eyed her. “Frankly, I have my doubts.”
The jab made her pull up short. But instead of it pissing her off, a breath she hadn’t realized she’d been holding released, the insult somehow softening the edge of her nerves. “Screw you, Cannon.”
Amusement crossed his face. He was close now, almost within arm’s reach, making her step back. “That’s the idea, sunshine.”
She licked her lips and her back pressed against the wall. “No one knows you came here?”
His hands planted against the wall on each side of her shoulders, caging her in and enveloping her with his scent, his…bigness. “No, don’t worry. No one knows you’re slumming it. That you’re horny and hot for the institute’s hooker. Your dirty secret’s safe.”
She winced. “I didn’t mean—”
“Yeah, you did,” he said. “But it’s all right. I wouldn’t want anyone to know I’m here either. I’ve got my own reputation to keep.”
She narrowed her eyes. “What? For only fucking people who pay you?”
He smiled, a wickedness to it. “Oh, people don’t pay me for this, sweetheart. This isn’t for sale.”
Before she could register what was happening, he spun her around, pinned her against the wall, and pressed his body along her back. His erection pushed hard and heavy against her and a hot shudder of need chased down her spine. She had to fight not to whimper.
“Give me a safe word, McCray,” he said, his voice low and serious against her ear. “Because I’m about to give you what I know you want, but I’m not gonna do it without one of those. Your attitude’s got me wanting to do bad things to you.”
She closed her eyes, heat flooding her sex and making every part of her prickle with awareness. She said the first word that came to her head. “Birthday.”
He pressed his nose to her hair, inhaling. “Good girl.”
“No.” She tensed, the endearment scraping across her psyche and making her stomach clench.
He stilled. “No, what?”
“Don’t call me that. Ever.”
He was quiet for a second, and then his hand coasted down her bare arm in a soothing touch, like he was trying to calm a skittish horse. “Got it. That’s all you have to say to me, all right? Anything that’s out of bounds for you, just tell me and I’ll respect it.”
She took a deep breath, hating that she’d reacted so strongly, that the demons floated so close to the surface. That her ex-husband’s old endearment would get to her. She was off her game tonight. He was putting her off her game. “I don’t need your therapy mode, Lane.”
“This isn’t therapy mode. This is me being a responsible dominant and human being.”
A dominant? Great. Of course he was. “I’m not submissive.”
“Yeah, I got that.”
“And if you ask me to call you sir, I will fucking punch you.”
He chuckled behind her, his breath tickling her neck. “I’d like to see you try.”



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Roni wrote her first romance novel at age fifteen when she discovered writing about boys was way easier than actually talking to them. Since then, her flirting skills haven’t improved, but she likes to think her storytelling ability has. If she’s not working on her latest sexy story, you can find her cooking, watching reality television, or picking up another hobby she doesn’t need–in other words, procrastinating like a boss. She is a RITA Award winner and a New York Times and USA Today bestselling author.

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